Of the 300 Boxee apps available, over half of them were created by third-party developers. In a crowded marketplace where Boxee is competing with the likes of Roku, Playstation 3, and Xbox 360 the thing that could give it an edge is the open source developer community.īoxee’s open platform allows third-party developers to create content channels, providing access to these bleeding edge users for content providers big and small. Boxee CEO Avner Ronen also said that the Boxee Box does not have Netflix integration as of yet, although he hopes to have it done shortly. Boxee will remain open source, with the D-Link box to be the first of many set-top boxes that will run the Boxee software. It will come with an RF remote, allowing users to control the unit from other rooms. The product, which Klein described as, “a sunken cube”, was no taller than a coke can and looked light when handled. Future movie promotions could include more interactive features like choosing your own adventure.Ĭhief product officer Zach Klein, formerly of Vimeo and College Humor, said he expected the Boxee Box to be available in stores in the Q2 of next year with an anticipated price of $200. The app lets users view the trailer in HD and learn more about the characters. The superior sharing capabilities and the potential for increased user adoption through the Boxee Box open up a host of viral marketing potential, which was shown off in an app Universal Pictures demoed promoting its new movie, “The Wolfman”. Through partnerships with Internet TV guide Clicker and social conversation tool Cliqset, the improved social media functions include a simplified interface for finding and sharing content on Facebook and Twitter.īoxee Beta prominently displays a column consisting of content shared by your Facebook and Twitter contacts on the left side of the interface. The vastly improved Boxee Beta user interface is clearly optimized for use with a remote control, allowing for easy content discovery. Boxee answered Monday by announcing a D-Link built Boxee Box will be in stores in Q2 2010, with the new and improved Boxee Beta.Īt its launch party today, Boxee Beta debuted to a raucous capacity crowd of 650 people. While I control Boxee using the Apple Remote from my Macbook, many users are desperate to ditch their laptops, demanding a dedicated media device with Boxee at its core. The company’s software transforms your laptop into a set-top box like Roku. New York based startup Boxee is looking to become the conduit through which people view and share web based content on their TVs. Check out all the on-demand sessions from the Intelligent Security Summit here.
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